Score
The work that was: Que Sera Sera, whatever wheel be with Rogers, Rick Hansen and Knix
The article reflects on various stories from the strategy newsroom, highlighting humorous and thought-provoking moments related to brands like Rogers, Rick Hansen, and Knix. It emphasizes the impact of these narratives on brand perception and strategy. Brand strategists can take away the importance of storytelling in shaping brand identity and engagement.
Strategy Online — CA: The work that was revisits the stories this week that made the strategy newsroom laugh, think twice or do a …
The article discusses storytelling's role in brand strategy, which is significant but not groundbreaking, making it moderately impactful and relevant for brand strategists.
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