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Intra on the rewarding process of recognising the art in obscure everyday life
The article highlights intra's unique approach to branding through the lens of everyday life, emphasizing the importance of recognizing art in the mundane. For brand strategy, this suggests that brands can differentiate themselves by embracing unconventional narratives and finding value in overlooked aspects of their identity and offerings.
Its Nice That: Multi-format artist intra, who’s collaborated with the likes of Nia Archives and Nothing tech, specialises in the “discarded moments” – whereas many look at the art inside of the everyday, intra makes abstractions out of the things we don’t expect to be art. On the Nicer Tuesdays stage in April, intra took the audience through their creative process and how to overcome obstacles such as overthinking.
The article presents a unique perspective on branding by focusing on the art in everyday life, which can inspire brand strategy professionals to explore unconventional narratives, making it both impactful and relevant.