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The power of print to tell studio stories
The article emphasizes the importance of print in storytelling for design, suggesting that the transient nature of digital media can undermine the depth and investment needed in creative work. For brand strategy, this highlights the need to balance digital and print mediums to create a more meaningful connection with audiences.
Design Week: Snapshot culture is proving to be problematic for design. On the face of it, the internet allows access to everything in the world that has ever been photographed, imagined or ‘rendered’. Screengrabs populate briefs and mood boards, meant to inspire creative based on momentary image capture, rather than any real investment in time and space.
The article addresses a relevant topic in brand strategy by advocating for print in storytelling, which is significant but not groundbreaking in the industry.