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Food Branding: Rawhaus by Streight Studio & Alfinu Zafir
The branding strategy for Rawhaus emphasizes a departure from traditional healthy food packaging by incorporating energetic street art and bold typography. This approach not only captures attention but also aligns the brand with a more vibrant and youthful identity, suggesting that food brands can benefit from breaking away from conventional design norms to create a stronger market presence.
Abduzeedo: Food branding system for Rawhaus redefines healthy salad packaging with energetic street art and bold condensed typography. Healthy food design is usually quiet. It relies on clean layouts and soft pl...
The article discusses an innovative branding strategy that challenges conventional norms in food packaging, which is significant for brand strategy professionals looking to differentiate in a competitive market.