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Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous
Wedge's Bastét toothpaste brand design challenges conventional expectations within its category, suggesting that a unique and striking visual identity can enhance brand memorability and appeal. This approach highlights the importance of differentiation in brand strategy, particularly in crowded markets where traditional designs dominate.
BP&O: “Nano-hydroxyapatite” isn’t exactly memorable – it takes a few tries to even attempt to figure out how to say it, and I’d wager that there aren’t too many people who can tell you what on earth it is, beyond “some sort of chemical, probably?” One thing that is memorable, however, is the brand identity for Bastét – a new oral The post Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a unique approach to branding in a conventional category, which is significant for brand strategy professionals seeking differentiation in crowded markets.