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Brand Identity: Lloyds by Wolff Olins
The article discusses Wolff Olins' creation of a new brand identity for Lloyds, a historic bank, emphasizing the transformation of its image into a dynamic and modern system. Central to this rebranding effort is the Cancara Philosophy, which aims to breathe new life into the brand's long-standing heritage. Brand strategists can learn from this approach how to effectively modernize and animate traditional brands while respecting their history.
Abduzeedo: Wolff Olins' brand identity for Lloyds turns a 330-year-old bank into a living system, starting with the black horse, finally taught to move. The heart of the project is the Cancara Philosophy, named ...
The article discusses a significant rebranding effort for a major financial institution, offering valuable insights into modernizing traditional brands, which is highly relevant for brand strategy professionals.
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