65Signal
Score
F
Feed MeFebruary 19, 2026

Polymarket wants writers to get into prediction markets.

Polymarket's partnership with Substack signifies a strategic move to integrate prediction markets into cultural conversations, potentially enhancing brand visibility and engagement for both platforms. This collaboration may also lead to more targeted marketing efforts, particularly towards female audiences, as Polymarket seeks to position itself within the evolving landscape of digital journalism and content creation.

◎ EmergingdigitalstrategycampaignPolymarketSubstackOpenAI

Feed Me: Polymarket wants writers to get into prediction markets. Substack is helping them do that. Good morning everyone. Free letter today. I have four tabs open in my browser looking at the work of Sam Whitney, who worked on the imagery for this fantastic Wired story about the gay men who run Silicon Valley that had me do a triple-take when I opened up X this morning. Today’s letter includes: Qatari money is coming for independent film studios, Polymarket wants you (and your wife) to bet on cultural moments, sold out co-working spaces, and a documentary about one of New York Magazine’s best writers. Feed Me Job Board Charles Porch, Instagram’s VP of Global Partnerships, is leaving Meta after 15 years to join OpenAI as their VP of Global Creative Partnerships. Don’t know much about Mr. Porch but he has great taste in wedding cakes. He spent the last 15 years negotiating deals between Instagram and people like Beyoncé and the Pope… we can assume we’ll see more stars working with OpenAI in 2026. In October, The Information reported that over 600 former Meta employees now work at OpenAI. I wonder where they’ll be recruiting from for this $300k+ social media creative director job. Charles Porch, Instagram’s VP of Global Partnerships, is leaving Meta after 15 years to join OpenAI as their VP of Global Creative Partnerships. Don’t know much about Mr. Porch but he has great taste in wedding cakes. He spent the last 15 years negotiating deals between Instagram and people like Beyoncé and the Pope… we can assume we’ll see more stars working with OpenAI in 2026. In October, The Information reported that over 600 former Meta employees now work at OpenAI. I wonder where they’ll be recruiting from for this $300k+ social media creative director job. The Roxy is hosting a drag Oscar viewing party. There will be a martini bar inside of the theater. It sold out since I first discovered the event last night, but perhaps it will inspire more of you to host your own. The Roxy is hosting a drag Oscar viewing party. There will be a martini bar inside of the theater. It sold out since I first discovered the event last night, but perhaps it will inspire more of you to host your own. New amulets just dropped in The Met’s gift shop. New York-based jewelry designer Pamela Love launched a jewelry collection with The Met this month New amulets just dropped in The Met’s gift shop. New York-based jewelry designer Pamela Love launched a jewelry collection with The Met this month BODE is opening a store in Tokyo, the New York-based brand’s first store in Asia. I’m not familiar with Brutus, the publication that published the story about the new store, but I really dig their web design. BODE is opening a store in Tokyo, the New York-based brand’s first store in Asia. I’m not familiar with Brutus, the publication that published the story about the new store, but I really dig their web design. From the Feed Me Tip Line: Someone texted, “People who say that dating in New York is hard need to get off the apps and instead walk through the gaggle of hotties smoking cigarettes outside the E 22nd Lutheran church (next to Lucia).” I asked them to set the scene: “It’s about 6:30p on any given weeknight. The sidewalk on the north side of 22nd street between Lex and 3rd is obstructed with a host of hot men. Curly hair, appropriately cropped jackets, some tasteful piercings, tats. Cold brew in the right hand, cigarette in the left. They’re talking, laughing, trying to take a step in the right direction. No performance here baby, just brotherhood.” From the Feed Me Tip Line: Someone texted, “People who say that dating in New York is hard need to get off the apps and instead walk through the gaggle of hotties smoking cigarettes outside the E 22nd Lutheran church (next to Lucia).” I asked them to set the scene: “It’s about 6:30p on any given weeknight. The sidewalk on the north side of 22nd street between Lex and 3rd is obstructed with a host of hot men. Curly hair, appropriately cropped jackets, some tasteful piercings, tats. Cold brew in the right hand, cigarette in the left. They’re talking, laughing, trying to take a step in the right direction. No performance here baby, just brotherhood.” Chris Best, the CEO of Substack, is “hyped” about the platform’s new partnership with Polymarket. It includes updates to Polymarket’s embedding feature, which has been available since 2024. Polymarket is also part of Substack’s sponsorships pilot, so you’ll see ads from them in more newsletters this year. Substack’s announcement letter demoed the feature via shit you should care about and a Polymarket wager about Harry Styles, which tells you this isn’t just about new revenue streams for Substack; it’s about Polymarket positioning itself alongside cultural conversations. I’m guessing we’ll see more female-focused marketing from Polymarket in 2026. I get concerned when people speak about Substack as if it’s a sorority or a community — it is a venture-backed tech company. Here’s how some writers have responded to this news: Alex Konrad@alexrkonradI’m curious about the economics of this deal.

It’s being framed as a service that Substack writers should be glad to get for free.

But if it’s like other exclusive partnerships (Kalshi and CNBC etc.), Polymarket is probably paying Substack... and not the writers themselves.Polymarket @PolymarketPolymarket 🤝 Substack

Starting today Substack authors can natively integrate data from the world's largest prediction market.

Journalism is better when it’s backed by live markets.2:06 AM · Feb 19, 2026 · 8.6K Views2 Replies · 2 Reposts · 24 Likeshunter harris@hunteryharris“Journalism is better when it’s backed by live markets.” ????Polymarket @PolymarketPolymarket 🤝 Substack

Starting today Substack authors can natively integrate data from the world's largest prediction market.

Intelligence PanelSignal score: 64.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 65/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The partnership between Polymarket and Substack introduces a unique approach to integrating prediction markets into content creation, which could influence brand engagement strategies, though it may not be a game-changer for the broader industry.

65
Impact
weight 35%
70
Novelty
weight 30%
60
Relevance
weight 35%
Brands Mentioned
PPolymarketSSubstackOOpenAIIInstagramEEtsyEeBayDDepopNNeonDDepartment MBBODETThe MetPPamela LoveAAlexander Wang
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