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Girlguiding reveals first full uniform redesign in over 30 years with HemingwayDesign
The recent uniform redesign by Girlguiding, in collaboration with HemingwayDesign, signifies a strategic move to modernize the brand and strengthen its identity among its young audience. By involving nearly 55,000 girls and volunteers in the design process, Girlguiding emphasizes community engagement and relevance in its brand strategy.
Design Week: Girlguiding, the UK’s largest youth organisation dedicated to girls, has unveiled its first complete uniform redesign in over 30 years. Developed in partnership with design studio HemingwayDesign, the collection was co-created alongside nearly 55,000 girls and adult volunteers.
The new uniform follows Girlguiding’s brand refresh in 2023 and marks the first redesign of Girlguiding’s full […]
The redesign of a long-standing uniform for a well-known organization like Girlguiding demonstrates significant impact and relevance in brand strategy, while the community engagement aspect adds a novel approach to the process.