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Feel the heat
Effective branding should reflect the essence of what a brand represents, aligning closely with its category, audience, and values. While there are exceptions in creative fields, brands generally benefit from maintaining a clear connection to their identity and purpose in their visual representation.
BP&O: Most branding has to give some suggestion of what said brand is, or does, or stands for – it’s usually not ideal if they bear little to no resemblance or representation of their category, audience or ideals.
The exceptions are usually things like record covers, or other inherently creative entities like musical instruments, editorial projects; occasionally booze brands, like the The post Feel the heat appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses fundamental principles of branding that are important but not groundbreaking, making it moderately impactful and relevant for brand strategy professionals.