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Being a local artist in a global city: Ben Sanders on self-publishing, experimentation and giant bottle caps
Ben Sanders' approach to art and design emphasizes the value of self-publishing and continuous experimentation, suggesting that brands should embrace innovative and unconventional methods to stand out in a competitive market. By breaking traditional boundaries and exploring absurdist themes, brands can create unique identities that resonate with diverse audiences.
Its Nice That: Artist and designer Ben Sanders joined us on the Nicer Tuesdays stage in Los Angeles to talk about his absurdist airbrush paintings with frames made out of salt, pool noodles and art objects of enlarged metal bottle caps.
Breaking from reality and travelling into a bizarro visual world for clients such as Nike, Louis Vuitton and Bloomberg, the artist argues for self-publishing, learning techniques on the fly and the importance of constant experimentation.
The article discusses innovative approaches in art and design that can influence brand strategy, making it significant and relevant, though not groundbreaking in the broader industry context.