68Signal
Score
I
Its Nice ThatOctober 20, 2026

What one year of committing to making more of what you love can do: Inside the magical world of Tala Schlossberg

The article explores the creative journey of artist and animator Tala Schlossberg, who moved to the New Mexico desert to focus on her passions. This commitment led to the development of 'Play Music Theory', an app designed to explore the interplay of sound, shapes, and time. Brand strategists can take note of how personal commitment to creativity can lead to innovative product development and unique brand offerings.

◎ EmergingdigitalstrategyPlay Music Theory

Its Nice That: Artist and animator Tala Schlossberg’s work sits at the intersection of sound, pictures and words and the way they interact with time. A year before she joined us on stage at September’s Nicer Tuesdays in New York, the artist set off on a new creative chapter leaving the city behind for the New Mexico desert.

Committing to spending time on the things she loves, the artist gives us an insight into all the activities that challenged her to experiment, all eventually leading to the making of Play Music Theory: An app and visual instrument designed to explore the relationship between sound, shapes and time.

Intelligence PanelSignal score: 68.3 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 60/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article highlights an individual's creative journey that resulted in a unique product, offering insights into personal commitment and innovation, which is relevant to brand strategists looking for inspiration in product development.

60
Impact
weight 35%
70
Novelty
weight 30%
75
Relevance
weight 35%
Brands Mentioned
PPlay Music Theory
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