A Vice Alum Launched A New Sf Media

Feed Me: A Vice alum launched a new SF media company. With the help of a Dimes Square character. Hello everyone. Around 200 Feed Me readers came to Bar Part Time in San Francisco last night. There were ten SF Standard employees, two Airbnb employees, one guy who worked at Sequoia, Jasmine Sun, at least four women named Emily, one guy who worked at The New York Times, randa and Christina Loff from Substack, Broke-Ass Stuart, and Dylan Abruscato. Can the woman in the big fur hat who I spoke to at the end of the night please shoot me an email or DM?

Thank you to Lilli Sherman for helping it all come together and Notion for partnering with me on the event. I had a fascinating meeting at Anthropic this morning (more on this in a later letter), and on my way out, a man walking into the building in a suit and tie shouted “great party last night!” Small town. (I left a few hats in the Anthropic office, by the way.) Photos by Sarah Davis. Today’s letter includes: A new media company from a Vice and Red Bull alum, love letters to Taix, and Substack is creating micro-celebrities. It’s payday.

I made a generous donation to The Immigrant Rapid Response Fund. A few days ago, donald boat let me know that his friend Dagsen was working on a new media company in San Francisco called Soon, which will cover the machines, minds, and subcultures of tech’s new frontier. It launched today. There was a buzz throughout Feed Me’s party last night because Soon was hosting their own party (a screening of their first doc) a few minutes away. The Cobra Snake photographed the party.

Dagsen’s roots run deep in Dimes Square. This morning, I spoke to Soon’s founder Patrick McGuire, who formerly spent about six years at Red Bull and almost ten at Vice. Emily Sundberg: You and I are both documentarians. Why did you choose to launch a news company focused on docs as opposed to newsletters or podcasts? Patrick McGuire: I would say we’re totally focused on docs. Our work is evergreen, as much as it can be with technology. We have four finished films in the pipeline right now, and another batch in production.

We are setting up for a weekly cadence on YouTube.Ultimately the gap in tech media, or really media in general, has been “top of funnel” storytelling about exciting science and technology that both A. has great access and B. examines the social consequences and impact in good faith. Doing so visually and with entertaining touches is what we hope will reach mass audience as we scale. Patrick McGuire: I would say we’re totally focused on docs. Our work is evergreen, as much as it can be with technology. We have four finished films in the pipeline right now, and another batch in production.

We are setting up for a weekly cadence on YouTube. Ultimately the gap in tech media, or really media in general, has been “top of funnel” storytelling about exciting science and technology that both A. has great access and B. examines the social consequences and impact in good faith. Doing so visually and with entertaining touches is what we hope will reach mass audience as we scale. ES: I just took a meeting at the Anthropic office for a few hours. I’m curious what you think the biggest misconceptions are about AI and the boom it’s having in SF. PM: I moved here last July from London, and was born and raised in Toronto before that.

Article truncated for readability. Read the full piece →

The launch of a new media company focused on innovative storytelling in the tech sector is significant for brand strategy professionals, as it underscores the importance of engaging content and cultural connection in brand identity.