Score
Fresh Out of History
The article features packaging expert Lisa Cain discussing the packaging and visual identity of Above Water, a coconut sparkling water brand by ChoChoi. Cain provides insights into how the brand's design reflects its identity and market positioning. Brand strategists can take away the importance of aligning packaging design with brand values and consumer expectations.
BP&O: Packaging expert Lisa Cain shares her opinion on ChoChoi’s packaging and visual identity for coconut sparkling water brand Above Water. The post Fresh Out of History appeared first on BP&O - Branding, Packaging and Opinion .
The article provides valuable insights into packaging design and brand identity, which are significant for brand strategists, but the concepts discussed are not groundbreaking in the industry.
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