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Kneading East and West
The article discusses the visual identity created by Estudio CRU for the Mirá bakery in São Paulo, highlighting the packaging design and its cultural influences. Brand strategists can take note of how the integration of diverse cultural elements can enhance brand identity and appeal to a broader audience.
BP&O: Packaging expert Lisa Cain shares her opinion on Estudio CRU’s visual identity for São Paulo artisanal bakery Mirá. The post Kneading East and West appeared first on BP&O - Branding, Packaging and Opinion .
The article presents a case study on a specific brand's visual identity, which is significant for understanding cultural integration in design, though it may not be groundbreaking in the broader industry context.
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