Score
Word of Mouth: Lake Como
The article explores the unique positioning of Lake Como as a brand that transcends traditional categories, blending elements of glamour and historical richness. For brand strategy, this highlights the importance of leveraging distinctive local attributes and narratives to create a compelling identity that resonates with audiences seeking authenticity and luxury.
Cool Hunting: Como resists easy categorization. A Roman city by one of the arms of a Y-shaped lake, it has long been cast in a Hollywood register—glamour, frescoed villas, unhurried boat crossings, the studied …
The article discusses the strategic branding of a well-known destination, which is significant for brand professionals, while offering insights on leveraging local narratives that are relevant but not entirely groundbreaking.