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Manifest rebrands flexible workspace operator Landmark Space as Elementa Workspace
The rebranding of Landmark Space to Elementa Workspace emphasizes a strategic focus on enhancing human performance and well-being in flexible work environments. This transformation aims to solidify Elementa's market position through a visually engaging identity that reflects modern office functionality and adaptability.
Design Week: The brand transformation will roll out across all thirty of Elementa’s properties, anchoring the operator’s market position in measurable research regarding human performance, focus, and well-being in the workplace. The visual identity centres on a dynamic grid framework that draws inspiration from the periodic table and the multi-functional layout plans of flexible modern offices.
The rebranding of a workspace operator highlights significant trends in workplace design and employee well-being, making it impactful and relevant for brand strategy professionals, though the concept of rebranding itself is not entirely novel.