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“Less bank, more life”: Barkas gives Nigerian digital bank Kuda an identity with the pace of Lagos
The article discusses the rebranding of Nigerian digital bank Kuda, which has adopted a new identity characterized by chunky geometric letterforms, a custom Naira sign, and hand-drawn illustrations. This rebranding reflects a shift from its previous challenger status to a more established presence in the banking sector, resonating with the vibrant pace of Lagos. Brand strategists can take note of how Kuda's new identity effectively captures local culture and modernity, enhancing its relevance in a competitive market.
Its Nice That: Spanning chunky geometric letterforms, a custom Naira sign and hand-drawn illustrations, the new brand moves Kuda on from its challenger days.
The rebranding of Kuda is significant as it reflects a shift in the banking landscape in Nigeria, showcasing how local culture can influence brand identity, which is highly relevant for brand strategists.
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