Score
Mox reimagine racing entertainment with a brand refresh for Formula E, one of the fastest and sleekest sports in the world
The brand refresh for Formula E by Mox emphasizes a dynamic and modern visual identity that aligns with the fast-paced nature of racing. This strategic update aims to enhance the brand's appeal and engagement with audiences, reflecting the sport's innovative spirit and commitment to the future of racing entertainment.
Its Nice That: Boasting a bold colour palette, bespoke blocky type and a system that tilts as if it’s ready to tear up tarmac, this refresh pulls up with the future of racecar racing.
The rebranding of Formula E by Mox is significant for the brand/design industry as it involves a major sports league, introduces a fresh visual identity, and is highly relevant to brand strategy professionals focused on engagement and innovation.
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