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The Body Shop returns the Pod to its packaging
The Body Shop has relaunched its iconic Body Butter range, which was first introduced in 1992, with a focus on appealing to a new generation of consumers. Together Design London has been tasked with redesigning the packaging to reflect the brand's character and distinctiveness. Brand strategists can learn from this initiative about the importance of evolving packaging design to maintain relevance in a changing market.
Design Week: The Body Shop‘s signature Body Butter range, first introduced in 1992, has recently undergone a wider relaunch. With the products themselves revisited for a new generation of consumers, Together Design London was challenged with finding a meaningful expression for them on-pack.
The goal was to recapture the character and distinctiveness associated with the brand while […]
The Body Shop's rebranding of its iconic product line demonstrates significant industry impact and offers actionable insights for brand strategists, though the concept of evolving packaging is not entirely new.
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