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Packaging the Essence of Heritage
The article discusses how Pentagram's packaging design for the Liberty fragrance brand LBTY encapsulates the essence of heritage, suggesting that brand strategy should focus on storytelling through design elements that reflect a brand's history and values. This approach can enhance consumer connection and brand loyalty by emphasizing authenticity and tradition in packaging.
BP&O: Packaging expert Lisa Cain shares her opinion on Pentagram’s packaging for Liberty fragrance brand LBTY. The post Packaging the Essence of Heritage appeared first on BP&O - Branding, Packaging and Opinion .
The article addresses a significant trend in branding that emphasizes heritage and storytelling, which is highly relevant for brand strategy professionals, though the concept of using heritage in design is not entirely new.