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Himkok RTD: Inside OlssønBarbieri's New Packaging Design
The new packaging design for Himkok RTD by OlssønBarbieri emphasizes tactile elements and a connection to Nordic apothecary traditions, which enhances the brand's identity and appeal in the competitive ready-to-drink market. This strategic design approach not only differentiates Himkok RTD but also reinforces its premium positioning among cocktail enthusiasts.
Abduzeedo: OlssønBarbieri crafted tactile packaging design for Himkok RTD, pairing matte aluminium cans with Nordic apothecary distillation cues. Himkok ranks among the top cocktail bars in Oslo. When city bars ...
The article discusses a significant packaging design for a ready-to-drink product that enhances brand identity, which is impactful and relevant for brand strategy professionals, though the concept of tactile design elements is not entirely new.
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