Score
Is this the end for ‘advertising’?
The shift away from the term 'advertising' suggests that brands need to evolve their strategies to focus on more meaningful engagement with consumers. This trend indicates a move towards creative storytelling and authentic connections, which could redefine how brands communicate their value propositions.
Source: Auckland-based creative company Motion Sickness is in flux – we talk to co-founder Sam Stuchbury about why the word ‘advertising’ has fallen out of fashion
The article addresses a significant shift in branding strategies that could influence how brands engage with consumers, making it highly relevant and impactful for brand strategy professionals.
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