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JKR’s Tropical Smoothie Cafe rebrand is deliciously on the nose, and all the better for it
The rebranding of Tropical Smoothie Cafe by JKR emphasizes the importance of maintaining recognizable and appealing brand elements while refreshing the overall identity. This approach highlights that a successful brand strategy can leverage existing strengths and resonate with customers through vibrant and thematic design.
BP&O: “If it ain’t broke, don’t fix it” is a phrase bandied about a fair bit across all facets of existence, but in some cases, that sentiment really does make sense. Such is the case with the iconography of ‘tropical’: it’s bright, it’s bold; it’s perennially close to the edge of a big body of water (warm ocean, sparkly surfaced pool); The post JKR’s Tropical Smoothie Cafe rebrand is deliciously on the nose, and all the better for it appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a significant rebranding effort for a well-known brand, providing insights into effective brand strategy that are relevant to industry professionals, though the concepts presented are not entirely groundbreaking.
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