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Motion Design: Sandi Hidayat's Speculative Bupa Rebrand
Sandi Hidayat's speculative rebranding of Bupa showcases the potential of motion design to create a dynamic and engaging visual identity. This approach emphasizes the importance of adaptability in brand strategy, allowing brands to resonate more effectively with their audience through innovative design elements.
Abduzeedo: Sandi Hidayat's speculative rebranding concept for Bupa, a premier global healthcare provider active since 1947, transforms the classic heartbeat mark into an adaptive, fluid visual system. The concep...
The article discusses a speculative rebrand that highlights innovative motion design, which is significant for the industry and offers fresh insights into brand adaptability, making it relevant for brand strategy professionals.