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Meteoric identity
The rebranding of the German B2B power supplier by How&How utilizes sci-fi imagery and a chatbot inspired by HAL9000, showcasing a creative approach that elevates the brand's identity. This strategy emphasizes the importance of unique visual elements and innovative technology in distinguishing a brand in a competitive market.
Communication Arts: Full of sci-fi imagery inspired by the ’80s and a chatbot reminiscent of HAL9000, How&How’s rebrand takes this German B2B power supplier to a truly out-of-this-world place.
The article discusses a notable rebranding effort in the B2B sector that employs unique sci-fi imagery and technology, which is significant and innovative, making it relevant for brand strategy professionals looking for fresh ideas.