Score
5x5
The article highlights how a London-based design duo focuses on delivering clear and high-concept branding systems for their clients. This approach emphasizes the importance of clarity and strong identity in brand strategy, suggesting that brands should prioritize well-defined concepts to stand out in a competitive market.
Communication Arts: With an emphasis on the clarity of their ideas, this London-based design duo provides their clients with identities and branding systems that incorporate high concept.
While the emphasis on clarity and strong identity in branding is important, the concepts presented are not groundbreaking and are somewhat standard in the industry, yet they remain relevant for brand strategy professionals.
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