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How Mazda resolutely retains sculpting craft as part of the design process
Mazda's commitment to maintaining a sculpting craft in its design process highlights the importance of prioritizing quality and timelessness over speed in brand strategy. This approach not only reinforces Mazda's identity as a premium automotive brand but also sets it apart in a competitive market that often favors rapid production cycles.
Design Week: “Our target is to create a timeless form as much as possible,” Mazda’s global chief of design explains. Delivering his words with a quiet but fierce conviction, he notes that he is entirely unmoved by corporate pressure to rush production.
“No matter if the company asks us to make it shorter [the delivery timeline]… I […]
Mazda's focus on sculpting craft in design is significant for the automotive industry and brand strategy, offering insights into quality over speed, which is increasingly relevant in today's fast-paced market.