Score
Emirates and Arsenal unveil crest sculpture engineered from upcycled aircraft components
The unveiling of The Aircrafted Arsenal Crest, made from upcycled aircraft components, highlights the importance of sustainability in brand strategy. This collaboration between Emirates and Arsenal not only celebrates their long-standing partnership but also reinforces their commitment to innovative, eco-friendly practices that resonate with modern consumers.
Design Week: Celebrating two decades of collaboration and an extension of their partnership through to 2033, Emirates and Arsenal have unveiled The Aircrafted Arsenal Crest. Revealed at Emirates Stadium following Arsenal’s Premier League-winning season, the 2.4-metre-high illuminated sculpture transforms upcycled aviation components into the club’s emblem.
This collaboration showcases a unique approach to sustainability in branding, making it highly relevant and significant for brand strategy professionals, while also being a novel initiative in the sports and airline industries.