Signal
71Signal
Score
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Strategy Online — CASeptember 23, 2026

United Way ask Torontonians to get in the way of poverty

The United Way Greater Toronto's new campaign aims to engage the community in combating poverty, emphasizing the importance of collective action in brand strategy. By leveraging the 'Any Way We Can' platform, the organization seeks to strengthen its identity and connect with Torontonians on a deeper level, highlighting the role of community involvement in brand messaging.

◎ EmergingcampaignstrategyidentityUnited Way
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Strategy Online — CA: United Way Greater Toronto (UWGT) is building on its “Any Way We Can” platform with a new campaign from encouraging …

Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The campaign addresses a significant social issue through community engagement, making it impactful and relevant for brand strategy professionals, while the approach is somewhat novel but not groundbreaking.

70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
UUnited Way
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