Caserne eschews worthy sentimentality in its gorgeously vibrant, unapologetically modern identity for Let’s Grow Canada

BP&O: It’s a rare delight to come across a brand identity project where I can honestly say I love everything about it – from the name to the logo, application, typography, the lot. Such is the case, however, for this gorgeous new project from Montréal-based studio Caserne (Olive + Gourmando) for Let’s Grow Canada, a national movement initiated by Farm Credit The post Caserne eschews worthy sentimentality in its gorgeously vibrant, unapologetically modern identity for Let’s Grow Canada appeared first on BP&O - Branding, Packaging and Opinion .

The article highlights a significant branding project for a national initiative, showcasing modern design principles that can inspire brand strategists, though the concepts discussed are not entirely groundbreaking in the industry.