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From Olivetti to Instagram: a short history of modern brand design
The evolution of modern brand design, as explored in the article, highlights the importance of adapting visual identities to meet contemporary consumer experiences. For brand strategy, this underscores the necessity of understanding historical context while innovating to stay relevant in a rapidly changing market.
Its Nice That: In an excerpt from Taschen’s The Elements of Brand Design, Katharina Sussek and Jens Müller chart the genesis and evolution of modern branding and visual identities, from the 19th century to how we experience them today.
The article provides a historical perspective on brand design that is significant for understanding current trends, making it impactful and relevant, though the concepts discussed are not entirely new.