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Designing for 3 billion: how Instagram built a brand system that celebrates everyone’s point of view
Instagram's recent rebranding effort emphasizes inclusivity and the celebration of diverse perspectives, showcasing the importance of a cohesive brand system in connecting with a global audience. For brand strategy, this highlights the need for brands to create adaptable and inclusive identities that resonate with a wide range of consumers while maintaining a unified visual language.
Its Nice That: From a huge collaborative team to millions of tiny decisions, Meta’s Jasmine Probst and May Hartono reveal how a decade-defining rebrand comes together – and why the hardest work is meant to look effortless.
This article discusses Instagram's significant rebranding effort that emphasizes inclusivity, which is highly impactful for the brand/design industry and offers relevant insights for brand strategy professionals.