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Packaging Design for MI! Vietnamese Street Food
The packaging design for MI! emphasizes a tactile and culturally rich identity that reflects the essence of Vietnamese street food. This approach not only enhances the brand's visual appeal but also creates a deeper connection with consumers by celebrating cultural heritage, which is essential for effective brand strategy.
Abduzeedo: Discover how Caroline Lafon created a tactile packaging identity system for MI!, celebrating Vietnamese street food culture. The visual identity for MI! grounds itself in Franco-Vietnamese culinary hi...
The article discusses a culturally rich packaging design that enhances brand identity, which is significant for the food industry and relevant to brand strategy professionals, though the concept of using cultural elements in design is not entirely new.
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