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Tátil’s Diet Coke redesign for The Devil Wears Prada 2 is a lesson in restraint
Tátill's redesign of Diet Coke for The Devil Wears Prada 2 emphasizes the importance of restraint in brand strategy, showcasing how a thoughtful approach to design can enhance brand partnerships. This collaboration highlights the need for brands to align their visual identity with the thematic elements of their associated projects, creating a cohesive and engaging consumer experience.
Design Week: When Tátil Design was briefed on Diet Coke’s collaboration with The Devil Wears Prada 2, it didn’t look like a typical brand partnership. The team found the brief for the project, codenamed ‘Project Emily’ as a reference to the first film, unusual.
Involved were NDAs, levels of secrecy, and high stakes that felt more appropriate […]
The article discusses a notable redesign for a well-known brand in the context of a popular film, making it significant and relevant for brand strategy professionals, while the concept of restraint in design is somewhat familiar but still offers fresh insights.