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Warburtons reveals major brand overhaul by Taxi Studio and Studio Drama
Warburtons' major brand overhaul, led by Taxi Studio and Studio Drama, emphasizes the importance of a strong visual identity in maintaining market dominance. The redesign of packaging and the introduction of a new typeface aim to enhance shelf presence and resonate with consumers, particularly during the brand's 150th anniversary.
Design Week: Taxi Studio has redesigned packaging for Warburtons’ 70-plus products, in an effort to retain its dominance through a stronger presence on shop shelves. Founded in Bolton, Warburtons is a fifth-generation family-run business. This major revamp, which includes a reworked wordmark and new typeface family by Studio Drama, coincides with the baker’s 150th anniversary.
The major rebranding of Warburtons, a well-known brand, showcases significant industry strategies in visual identity and packaging that are highly relevant to brand strategy professionals.