Fulham F.C gets a brand refresh built on hand-rendered lettering found on the walls of its stadium

Fulham F.C. has undergone a brand refresh that incorporates hand-rendered lettering inspired by the walls of its stadium, reflecting the team's heritage and the architectural elements of the Fulham area. The creative agency Music, alongside F37 Foundry, has developed a new type system that embodies these influences. Brand strategists can take note of how local culture and history can effectively inform and enhance a brand's identity.