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A playful deli identity for Belgrade's Paninoteca
The playful brand identity for Paninoteca in Belgrade effectively merges nostalgia with modern design elements, drawing inspiration from the golden era of Italian-American delis. This approach not only creates a vibrant and energetic visual language but also establishes a cohesive brand experience across various touchpoints, enhancing customer engagement and brand recognition.
Mindsparkle: Behind the scenes Danielle Shami Tel Aviv, Israel DATE August 04, 2026 EDITOR Mindsparkle Mag A playful deli identity for Belgrade's Paninoteca Inspired by the golden era of Italian-American delis, Paninoteca brings the spirit of New York sandwich culture to Belgrade through a bold and playful brand identity.
The challenge was to capture the nostalgia of classic delis while creating a contemporary visual language that feels fresh, energetic, and unmistakably its own.The identity, designed by Dani Shami, combines oversized typography, vibrant colours, expressive food photography, and playful illustration to celebrate the joy of generous, no-compromise sandwiches.Applied across packaging, signage, social media, and the in-store experience, the system creates a cohesive brand world that feels familiar, full of character, and impossible to ignore. Unlock all insights with Plus Unlock everything with Mindsparkle Mag Plus.
Get exclusive access to Premium features: Behind the Scene Project Insights Early Concepts Working files Font & Color Details Key Learnings Submission form Bookmark & Collect Community access Support the Mag Mindsparkle Plus Yearly Insights €5/ month Save -25% billed yearly Mindsparkle Plus Quarterly Insights €7/ month billed quarterly Sign up to Plus Pro Danielle Shami Danielle Shami is an independent creative studio shaping bold, future-facing identities and campaigns through branding, art direction, motion, 3D and AI.
Based in Tel Aviv and working globally, the studio creates distinctive visual worlds that connect strategy, storytelling and emerging technology. Visit Profile Brand Identity & Creative Direction: Dani Shami Photographer: Katarina Tadić brand identity illustration packaging design typography color palette Dani Shami Danielle Shami Available Tel Aviv, Israel Profile Cookies This website uses cookies in order to enhance the overall user experience. Accept all See our Privacy & Cookie Policy Customize Essential cookies There are some cookies that we have to include in order for certain web pages to function.
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While the playful deli identity showcases creative design elements, it is a localized project with limited impact on the broader brand/design industry, though it offers relevant insights for brand strategy professionals.