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Creative Boom Podcast - Episode 214 - The Spark: Katy Ennis-Hargreaves on Croc Hatred, Accidental Shoplifting and Vivienne Westwood
Katy Ennis-Hargreaves emphasizes the importance of boldness and authenticity in branding, arguing against the dominance of minimalist aesthetics in favor of vibrant and colorful expressions. Her tribute to Vivienne Westwood highlights the role of activism in design, suggesting that brands should embrace genuine substance over superficial trends to resonate with consumers.
Creative Boom: The Spark: Katy Ennis-Hargreaves on Croc Hatred, Accidental Shoplifting and Vivienne Westwood In the second, faster, slightly more feral half of the recording this week, Katy Ennis-Hargreaves of BOLDISM stays in the chair for The Spark – the rapid-fire round where the questions get cheekier and the answers get more honest. Top of the agenda is her renowned and entirely unrepentant hatred of crocs, a feud so well known that former colleagues now send her "croc bait" on a weekly basis.
From there, she makes the case against the beige, clean-girl aesthetic taking over the high street, and argues that the world simply needs more colour. It's not all footwear-based warfare. Katy shares the small habit that actually rescues her work day, explains why "fake it till you make it" is the one piece of advice she'd ban from the industry forever, and pays tribute to Vivienne Westwood as her creative hero, the designer who insisted she wasn't a fashion designer at all but an activist. Along the way, there's a frank confession about the last thing Katy "stole", a question handed forward to next week's guest, Rob Draper, and a gloriously
unprofessional detour into why being bold means having genuine substance rather than just climbing. Warm, daft and refreshingly raw in all the right places, it's a reminder that you can run a serious creative business and still have an enormous amount of fun doing it. Further Information More Episodes The Spark: Rob Draper on Old-School Electro, Portrait-a-Day and Nike Dreams Why Starting From Scratch Might Be the Best Thing That Ever Happens to You, with Rob Draper Why Being Yourself Is Your Biggest Creative Advantage, with Katy Ennis-Hargreaves of BOLDISM The Spark: Malika Favre on Coffee, Dinner Party Dreams and a Cheeky Confession Buildi
ng a Career in Illustration on Your Own Terms, with Malika Favre The Spark: Jimmy Turrell on Snails, Rave Culture and Creative Chaos Creativity, AI and the Truth About Staying Original, with Jimmy Turrell The Spark: James Martin on Pasta, Pet Peeves and a Few Unfiltered Truths Personal Branding, Visibility and the Truth No One Tells You, with James Martin The Spark: Natty Harris on Good Pens, Big Feelings and Pasta Personalities Grief, Growth and Rebuilding a Creative Life, with Natty Harris The Spark: David Airey on Hot Takes, Bad Habits, and Big Life Questions
The discussion on boldness and authenticity in branding, particularly in contrast to minimalism, offers valuable insights for brand strategy professionals, while also highlighting a significant figure in design history.