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SUNY Binghamton Libraries installation
The installation by Pentagram at SUNY Binghamton Libraries highlights the importance of data visualization in enhancing the user experience and engaging the community. This approach can inform brand strategy by emphasizing the value of creativity and innovation in presenting information, ultimately fostering a deeper connection with the audience.
Communication Arts: Giorgia Lupi shares how Pentagram transformed Binghamton University’s library collections into a colorful, data-driven installation celebrating knowledge and discovery.
The article discusses a notable installation that showcases data visualization in a library setting, which has implications for brand strategy, but it is not a groundbreaking concept in the broader design industry.
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