Score
The Rise of ‘Blanding’: Why Brands Must Stop Designing for Machines
The article highlights the trend of 'blanding,' where brands prioritize machine-friendly design over unique, human-centric branding. For brand strategy, this signals a need to reclaim personality and distinctiveness in branding efforts to connect more authentically with consumers.
Design Week: Branding today is losing its personality. In the race to work seamlessly across digital platforms, many brands are resorting to safe sans-serifs, carefully crafted neutrality, and systems built for global scalability and algorithms. This is the rise of ‘blanding’ – clean, efficient branding, designed for machines instead of people.
The article addresses a significant trend in branding that affects how brands engage with consumers, making it highly relevant and impactful for brand strategy professionals, while also introducing a fresh perspective on the importance of human-centric design.