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Second Serve: Heineken 0.0 Puts Serena Williams’ Ticket Art on a Can
Heineken 0.0's collaboration with Serena Williams to feature her ticket art on cans exemplifies how brands can leverage partnerships with influential figures to create unique and engaging products. This strategy not only enhances brand visibility but also connects with consumers on a personal level, making the product more memorable and desirable.
Cool Hunting: Ticketing has spent the last decade erasing its own evidence. Barcodes that expire on a lock screen. Transfers that move between wallet apps. What went missing in that shift was the ticket …
This collaboration showcases a significant marketing strategy that leverages celebrity influence, which is impactful for brand visibility and consumer connection, while also being a relatively fresh approach in packaging design.