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Creative Spark’s bold, no nonsense identity for hair loss brand Leo
The article highlights Creative Spark's development of a bold and straightforward identity for Leo, a hair rejuvenation brand. This approach aims to destigmatize hair loss and simplify the conversation around it, suggesting that brand strategy should focus on creating relatable and accessible identities that resonate with consumers' emotional experiences.
BP&O: Leo is billed as a “hair rejuvenation brand”,founded by duo Jason Saks (who carries the rather sweet, and quite funny job title of Director of Hair Loss) and his son Joe, with the broad aim to make hair loss feel “less isolating and less complicated”.
According to Manchester-based design agency Creative Spark, which has created the superb new identity, The post Creative Spark’s bold, no nonsense identity for hair loss brand Leo appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a significant rebranding effort that addresses a sensitive topic, making it impactful and relevant, while the approach, though bold, is not entirely unprecedented in branding.