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Total Football: a newspaper celebrating the art of sports photography
The launch of 'Total Football' highlights the importance of simplicity and curation in brand strategy, particularly in the realm of sports photography. By focusing on a specific niche and presenting it in a visually appealing format, brands can create a strong identity that resonates with their audience.
Design Week: Every now and then, something will come across our desk that is captivating in its simplicity. This week, it happened to be photographer and art director Jeff Masamori’s Total Football, a curated archive of the sport’s history printed in collaboration with The Newspaper Club.
Sourced from the Dutch Nationaal Archief, the 64-page publication is a […]
The article discusses a unique approach to branding through a niche publication, which is significant for brand strategy professionals looking to enhance identity and curation in their work.