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Mix Interiors Brand Identity Is a Masterclass by Marçal Prats
The article discusses Marçal Prats' redesign of the Mix Interiors brand identity, which involved creating a new visual system based on a square grid and developing a full display typeface from the three-letter MIX logotype. This transformation showcases innovative design techniques that enhance brand recognition and visual appeal. Brand strategists can learn from this approach to identity design, emphasizing the importance of a cohesive visual language.
Abduzeedo: Marçal Prats rebuilt the Mix Interiors brand identity on a square grid, then expanded the three-letter MIX logotype into a full display typeface. The MIX mark reads as flat planes that refuse to stay ...
The article highlights a significant rebranding effort that showcases innovative design techniques, making it impactful and relevant for brand strategists, though the concepts of grid systems and custom typefaces are not entirely new in the industry.
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