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Where fallow deer roam
The use of fallow deer as mascots for D'arbequina olive oil showcases the power of unexpected branding choices that resonate well with consumers. This strategy emphasizes the importance of creative design and identity in making a product stand out in a competitive market.
BP&O: Deer feel like unlikely ambassadors/ mascots/ PosterCreatures for olive oil, but it turns out they work brilliantly – when, that is, in the superlatively capable hands of a studio like SMLXL. Said olive oil is D’arbequina, a name which more broadly simply refers to the sort of plant from which the oil is produced: Arbequina is a widely cultivated olive The post Where fallow deer roam appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a unique branding strategy that highlights the effectiveness of unconventional mascots, making it relevant and insightful for brand strategy professionals, though it may not have a major impact on the broader industry.