Monday Nights creates a sharp frame for Bolder’s 3D and motion work

The Brand Identity: Since 2007, Bolder has been producing high-quality 3D and motion projects. Over the years, both the team and technology advanced, but the brand in itself no longer represented that growth. As the studio looked back on its journey and ahead to the future, it saw the need for a rebrand to match its ambition. With its 20th birthday on the horizon, the formerly Brighton-based, now fully remote studio teamed up with Monday Nights to create an identity built to last. As such, the new look needed to reflect Bolder authentically: a team driven by craft, a desire to push the boundaries of visualisation and a deeply collaborative way of working.

“Bolder makes stunning, next-level work, but they don’t talk in a superior way,” Monday Nights’ Co-Founder Matt Caldwell tells us. “You can make something beautiful and refined. It can be bolder, not louder.” Tasked with designing a system that could “hero the work, never compete with it,” the London and Bristol-based studio carried out a thorough audit, letting those qualities shape every part of the new visual language. Designed as a modular system, the resulting identity gives Bolder a structured yet adaptable framework rooted in the visual language of 3D production.

Rectilinear forms reference screens, windows and technical interfaces, creating a system that can flex across motion assets, social content, web and launch materials. For Caldwell, the structure reveals the process rather than hiding it. “There’s beauty in revealing your workings,” he explains. In its entirety, the identity captures Bolder both conceptually and visually: precise, technical and carefully constructed, but never cold.

It reflects a studio able to turn complex, intangible ideas into work that feels clear, crafted and compelling. The brand mark, for example, is both a focal point and the anchor of the new Bolder identity, first reading as a simple geometric form, then resolving into something recognisable through motion and perspective. “The original concept behind the 3D logo was to create an animated, complex ‘B’ form that only becomes fully legible from one precise viewpoint,” Designer Jake Davis tells us.

“The question of whether the static icon should appear fully resolved or remain slightly off-axis, hinting at the underlying complexity of the form, became a surprisingly passionate internal debate.” Ultimately, the team chose the tilted version because it felt more genuine to the concept. “A perfectly straight-on view resolved the logo too neatly; it lost some of the tension and intrigue that made the animated version compelling in the first place,” Davis adds.

The titled approach preserves a sense of movement and depth, suggesting there is still more to discover, while nodding to Bolder’s constant evolution. “The logo was never designed to sit still, and since launching, it became a creative playground for the team,” reflects Bolder’s Creative Director, David Farquharson. “It was built to move, react and transform, and watching our team take that and run with it told us we’d got it right.” Building upon this, the wordmark features the sculptural typographic qualities of the ‘B,’ translated into a sleeker, more legible form. “We didn’t want it to be a carbon copy,” explains Caldwell.

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The article discusses a significant rebranding effort in the design industry that showcases innovative visual identity strategies, making it impactful and relevant to brand strategy professionals, though the concepts presented are not entirely groundbreaking.