Score
Surge or authorship: which studio are you building?
The article discusses a recent event where brand-side marketers expressed dissatisfaction with the quality of work produced by their agencies, highlighting a trend towards accepting mediocre creative output. This sentiment reflects a growing concern among brands about the effectiveness and originality of agency work in a competitive market. Brand strategists can take from this that maintaining high creative standards is crucial for brand differentiation and success.
Design Week: On 24 September, at an event run by Digiday, Glossy and Modern Retail, a room of brand-side marketers was offered the Chatham House Rule and used it to complain about the work their agencies are sending them. “It’s like there’s a growing acceptance of ‘good enough – go,’” one said.
The article addresses a significant concern in the brand/design industry regarding the quality of agency work, which is highly relevant for brand strategists focused on maintaining competitive advantage.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.