Score
I MILLE Reframes Tax and Legal Advisory Through BC&’s New Identity
The rebranding of BC& by I MILLE signifies a strategic shift in how tax and legal advisory services can be perceived, moving away from traditional authority towards a more modern and approachable identity. This approach emphasizes the importance of a cohesive verbal and visual identity in differentiating a brand within a conventional industry.
BH: I MILLE Reframes Tax and Legal Advisory Through BC&’s New Identity Creative agency I MILLE developed a complete rebrand for BC&, a corporate and tax advisory studio founded in Milan in 1997. Encompassing positioning, verbal identity, visual system and website, the project challenges the conventional codes of Italy’s legal and tax sector, where authority is […]
The rebranding of a tax and legal advisory firm by a notable agency highlights significant shifts in brand identity within a traditional industry, making it impactful and relevant for brand strategy professionals, though the concept of modernizing brand identity is not entirely new.