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Maynard declutters Canterbury with heritage-inspired wayfinding
The article discusses how Maynard's heritage-inspired wayfinding design aims to create a cohesive visual language for Canterbury, enhancing the overall brand strategy of the city. By decluttering and standardizing the wayfinding system, it not only improves navigation for visitors but also strengthens the city's identity and appeal as a historical destination.
Design Week: With a population of around 55,000, its history draws another 8 million visitors to Canterbury and its surrounding district each year. The existing wayfinding had evolved incrementally, says Maynard design associate Helen Garley.
“There was a variety of product styles, sign locations and information… and no single, recognisable visual language running consistently through the network.” […]
The article highlights a significant design initiative that enhances a city's brand identity, which is impactful for urban branding, while the concept of heritage-inspired wayfinding is somewhat novel but not entirely new in the design field.