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Maria Figas
Maria Figas' approach to graphic design emphasizes the importance of personal experiences in shaping brand identity, suggesting that brands should leverage storytelling and mixed media to create deeper connections with their audiences. This perspective encourages brands to adopt a more inclusive and experiential strategy that resonates with diverse consumer backgrounds.
Communication Arts: Experimenting with mixed media and polystylism, this Lisbon-based designer sees graphic design as both a reflection of individual experiences and a guide to unite people in action.
Maria Figas' approach highlights a significant shift towards experiential and inclusive branding, making it relevant and impactful for brand strategy professionals, though the emphasis on storytelling and personal experiences is not entirely new.